Use CPQ(Configure, Price, Quote) wisely!
In recent years, I have observed many businesses have started adopting CPQ (Configure, Price, Quote) systems to provide configurable products as a personalization option for their customers.
CPQ systems provides the flexibility for a customer to mix and match options available for a product they are interested in and also deliver a personalized buying experience.
But, it is also important to be mindful of launching the right strategy for CPQ functionality for your end customers. There needs to be a well-thought-out strategy to present…